Prada Transformer

Posted on | April 24, 2009 | Posted by Sara Francia Comments Off

Prada has got our attention again with its latest art project. Here’s an exert from the Korean Times: ‘Italian luxury goods giant Prada unveiled its most ambitious cultural project to date, the Prada Transformer, in Seoul, Thursday. Built on the grounds of the 16th century Gyeonghui Palace in downtown Seoul, the Prada Transformer is a one-of-a-kind tetrahedron-shaped pavilion designed by renowned architect Rem Koolhaas’ Office for Metropolitan Architecture. The Prada Transformer will be the venue for events devoted to art, film, fashion and of course, the Prada brand, for the next six months. Koolhaas described the Transformer as a ‘dynamic organism’, since the steel-framed structure can be rotated into four distinct floor planes: hexagonal, rectangular, cruciform and circular, to fit the specific events. Bertelli said the choice of Seoul for the Transformer project is the company’s recognition of the importance of Asia and its rapid development of business and culture. The first event to be held at the Transformer is ‘Waist Down ― Skirts by Miuccia Prada’, featuring 65 of the most outstanding skirts from Prada’s collections since 1988. The exhibit first opened in 2004 at the Prada Epicenter, Aoyama, Tokyo, and has traveled to Shanghai, New York and Los Angeles.
Admission is free. Visit www.pradatransformer.co.kr.

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