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Emma Watson casts a spell in the new Burberry Campaign
Posted on | June 9, 2009 | Posted by Marian Simms Comments Off
The actress best known for her roles in the Harry Potter series has magically appeared to have matured and is looking sophisticated in her Burberry Trench. The British fashion house uses local talent for their imagery with previous campaign faces being Stella Tenant, Kate Moss, Agnes Dean.
The images reveal the new bag for the season “The Woolf Bag” no doubt that will be on a few christmas lists. The campaign and range hits stores in August. From the Burberry Creative Director: Christopher Bailey “This Autumn/Winter campaign was shot here in Westminster, a wonderfully historic part of London and the home of our new global headquarters Horseferry House.
I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today. Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge. Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames. The five guys of the campaign, Tom, Charlie, Douglas, Nick and Tom come from the world of film, music and art and give the pictures a true British attitude I believe that these iconic images shot by Mario Testino will have longevity well beyond the season that this ad campaign represents.”
All images are © Copyright Burberry/Testino
Creative Director Christopher Bailey
Photographer Mario Testino
Hair Sam McKnight
Make-up Linda Cantello
British cast:
Emma Watson Actress
Douglas Booth Actor
Charlie France Model
Tom Hughes Actor
Tom Guinness Model and DJ
Nick Wilson Model