Prada unveils its new AW campaign


Stunning new campaign by Prada, who takes us on a moody and dramatic journey. A cold setting on black water and austere hair and make-up contribute to the making of an enigmatic vision of nature.

Miuccia Prada interviewed by CNN TalkAsia

I don’t like things that are obvious and so I always try to introduce something that is wrong, something that is different. Just beauty by itself is too easy.” See the exclusive interview here […]

Prada Transformer


Prada has got our attention again with its latest art project. Here’s an exert from the Korean Times: ‘Italian luxury goods giant Prada unveiled its most ambitious cultural project to date, the Prada Transformer, in Seoul, Thursday. Built on the grounds of the 16th century Gyeonghui Palace in downtown Seoul, the Prada Transformer is a […]

Prada Iconoclasts Project


In occasion of the AW09-10 edition of Milan Fashion Week, I was invited to the Milan portion of Prada’s Iconoclasts Project. The likes of Alex White, Katie Grand, Olivier Rizzo and Carine Roitfeld were commissioned by the Milanese fashion house to style respectively the NY, London, Milan and Paris stores. The installations and the amazing […]

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