Prada unveils its new AW campaign

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Stunning new campaign by Prada, who takes us on a moody and dramatic journey. A cold setting on black water and austere hair and make-up contribute to the making of an enigmatic vision of nature.

Miuccia Prada interviewed by CNN TalkAsia

I don’t like things that are obvious and so I always try to introduce something that is wrong, something that is different. Just beauty by itself is too easy.” See the exclusive interview here [...]

Prada Transformer

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Prada has got our attention again with its latest art project. Here’s an exert from the Korean Times: ‘Italian luxury goods giant Prada unveiled its most ambitious cultural project to date, the Prada Transformer, in [...]

Prada Iconoclasts Project

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In occasion of the AW09-10 edition of Milan Fashion Week, I was invited to the Milan portion of Prada’s Iconoclasts Project. The likes of Alex White, Katie Grand, Olivier Rizzo and Carine Roitfeld were commissioned [...]

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