KAREN mag » Prada

Prada unveils its new AW campaign

Sara Francia — Mon, 20 Jul 2009 02:55:02 +0000

Stunning new campaign by Prada, who takes us on a moody and dramatic journey. A cold setting on black water and austere hair and make-up contribute to the making of an enigmatic vision of nature.

Miuccia Prada interviewed by CNN TalkAsia

Sara Francia — Thu, 28 May 2009 06:52:46 +0000

“I don’t like things that are obvious and so I always try to introduce something that is wrong, something that is different. Just beauty by itself is too easy.” See the exclusive interview here:

Prada Transformer

Sara Francia — Sat, 25 Apr 2009 07:11:34 +0000

Prada has got our attention again with its latest art project. Here’s an exert from the Korean Times: ‘Italian luxury goods giant Prada unveiled its most ambitious cultural project to date, the Prada Transformer, in Seoul, Thursday. Built on the grounds of the 16th century Gyeonghui Palace in downtown Seoul, the Prada Transformer is a one-of-a-kind tetrahedron-shaped pavilion designed by renowned architect Rem Koolhaas’ Office for Metropolitan Architecture. The Prada Transformer will be the venue for events devoted to art, film, fashion and of course, the Prada brand, for the next six months. Koolhaas described the Transformer as a ‘dynamic organism’, since the steel-framed structure can be rotated into four distinct floor planes: hexagonal, rectangular, cruciform and circular, to fit the specific events. Bertelli said the choice of Seoul for the Transformer project is the company’s recognition of the importance of Asia and its rapid development of business and culture. The first event to be held at the Transformer is ‘Waist Down ― Skirts by Miuccia Prada’, featuring 65 of the most outstanding skirts from Prada’s collections since 1988. The exhibit first opened in 2004 at the Prada Epicenter, Aoyama, Tokyo, and has traveled to Shanghai, New York and Los Angeles.
Admission is free. Visit www.pradatransformer.co.kr.

Prada Iconoclasts Project

Sara Francia — Tue, 21 Apr 2009 14:13:57 +0000

In occasion of the AW09-10 edition of Milan Fashion Week, I was invited to the Milan portion of Prada’s Iconoclasts Project. The likes of Alex White, Katie Grand, Olivier Rizzo and Carine Roitfeld were commissioned by the Milanese fashion house to style respectively the NY, London, Milan and Paris stores. The installations and the amazing [...]